About SEVORA

SEVORA is an Egypt-based beauty venture built around a simple belief: bringing international beauty to Egypt should be more thoughtful than simply importing products. We discover exceptional brands, assess their opportunity, prepare them for the market, and build the right path from global beauty to local demand. For international brands, SEVORA is being built as a Market Development Partner — helping assess, prepare, launch, build and scale in Egypt. For consumers, SEVORA is building a thoughtfully curated destination for authentic international beauty.